Generation Classic is a creative studio and workshop that rebuilds icons — from classic cars to brand experiences — to help people reconnect with what moves them.

 

We believe nostalgia isn’t just about the past; it’s about emotion. It’s the smell of gasoline, the hum of vinyl, the feeling of something built with care. Whether we’re fabricating a car, developing a concept for a global brand, or designing a piece of storytelling, our goal is the same: to reawaken feeling.

 

Some come to us as collaborators — others as creative partners. But all come with one shared goal: to make something timeless.